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Tuesday, 27 September 2011

Our people come from an extraordinary variety of backgrounds giving us a true collective intelligence on which our clients can draw.

Here our consultants share their insights on some of the key issues and hot topics around the world today.
Online Reputation: A New Breed of Opinion Leaders

Posted by Adrian Elliot

There are two popular anecdotes relating to online reputation management in Spain. The first relates to a well known furniture chain. A straightforward search on the Spanish version of Google, using the company's brand name as the keyword, will bring up a series of links relating to the store. The…

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Does Web 2.0 affect Issue and Crisis Management?

Posted by Leiven Stass

Without any doubt, Web 2.0 does affect your issue and crisis management. It makes the communication process more complex, more difficult to control and less forgiving. That said, the fundamentals of crisis communication remain unaltered. In the past it was mainly the media that conveyed the messages of the concerned…

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